Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. University of Florida football player Chip Hinton gatorade flavors Gatorade in 1965, pictured next to the leader of its team of inventors, Robert Cade. Gatorade was created in 1965, by a team of scientists at the University of Florida College of Medicine, including Robert Cade, Dana Shires, Harry James Free, and Alejandro de Quesada. The University of Florida researchers initially considered naming their product “Gator-Aid”.
They settled on the name Gatorade, however, since the researchers wanted to create a commercial product, not a scientifically-validated one. For example, some were skeptical that the product’s effect was anything more than a placebo effect. Shortly after the 1969 Orange Bowl, Robert Cade entered into an agreement providing Stokely-Van Camp, Inc. This version of the logo is still in use in the United Kingdom, and in Ireland. 220 million, following a bidding war with rival Pillsbury.
In its first two decades of production, Gatorade was primarily sold and distributed within the United States. 13 billion in order to add Gatorade to its portfolio of brands. As the distribution of Gatorade expanded outside of the U. For example, Blueberry is available in Colombia, and in Brazil, a Pineapple flavor of Gatorade is sold. The product is made in Australia by Schweppes Australia, and imported to New Zealand and distributed along with Bluebird potato chips. In its early years, the Gatorade brand consisted of a single product line, Gatorade Thirst Quencher, which was produced in liquid and powder form under two flavor variants: Lemon Lime and Orange.
These remained as the only two flavor options for nearly 20 years, until the addition of the fruit punch flavor in 1983. It was not until the mid and late 1990s that Gatorade beverages became available in a broader range of flavor variations. Among these initial flavor extensions were Watermelon, introduced in 1995, and Cherry Rush, Strawberry Kiwi, and Mandarina flavors, added in 1996. In January 1997 Gatorade launched a new sub-line called Gatorade Frost with the intent of broadening the brand’s appeal beyond traditional team competitive sports. Three initial flavors under the Frost product line were introduced at this time: Alpine Snow, Glacier Freeze, and Whitewater Splash.
Gatorade revealed the Gatorade Energy Bar in 2001. Gatorade Energy Bars contained a large proportion of protein, in addition to carbohydrates. The bar was primarily made up of puffed grains and corn syrup, common components of other energy bars. Introduced as Gatorade Ice in 2002, this flavor was re-labeled as Gatorade Rain in 2006 and No Excuses in 2009. Introduced in 2002, Gatorade Ice was marketed as a lighter flavored Gatorade and came in Strawberry, Lime, Orange, and Watermelon. All of these flavors were colorless and transparent. Ice was re-branded in 2006 as Gatorade Rain and the flavor selections altered.
In late 2007, a low-calorie line of Gatorade drinks, named G2, was released. Gatorade Tiger was a Gatorade Thirst Quencher sports drink formed as the result of a sponsorship arrangement with Tiger Woods. In 2010, Gatorade re-branded a number of its products. Original Gatorade was initially re-labeled as Gatorade G. Gatorade Rain was re-labeled as No Excuses. Gatorade X-Factor was relabeled as Be Tough, and Gatorade Fierce was relabeled Bring It.